Role: Art Direction & Graphic Design
Context
Students were using AI to skip thinking. Teachers were losing engagement. The product had to earn trust from educators and parents, audiences already skeptical of technology in learning.
Strategy
The interface shifts AI from answer machine to learning partner, tailoring lessons to individual learning styles. Visual tone balances precision with empathy, trustworthy, not clinical.
Outcome
Students were using AI to skip thinking, not develop it. Teachers were losing engagement to passive content consumption. Ethena had to earn trust from educators and parents.
Ethena Ai Education App
Complete Government Test
Join ADHD Group
Select Class Goals
