Branding & Identity

  • Ethena

    Role: Art Direction & Graphic Design Context Students were using AI to skip thinking. Teachers were losing engagement. The product had to earn trust from educators and parents, audiences already…

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  • Restyl

    Role: Art Direction & Graphic Design Context Eco-conscious branding defaults to neutral and minimal, an aesthetic that reads as expensive and exclusive rather than accessible. For a brand targeting trend-driven…

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  • LA Metro

    Role: Art Direction & Graphic Design Context LA’s reliance on driving is cultural as much as infrastructural. Metro faced a perception problem, riders saw the system as unreliable and inaccessible,…

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  • KZUM

    Role: Art Direction & Graphic Design Context KZUM serves activism, independent journalism, and diverse local voices. Corporate polish would betray the audience. The brand had to feel made by the…

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  • Meridian Architecture Firm

    Role: Art Direction & Graphic Design Context Meridian’s clients are city officials evaluating firms over multi-year planning cycles. Anything that reads as promotional signals the wrong kind of firm. Credibility…

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