Role: Art Direction & Graphic Design
Context
KZUM serves activism, independent journalism, and diverse local voices. Corporate polish would betray the audience. The brand had to feel made by the community, not packaged for it.
Strategy
The Brand assets, were built around a flexible identity that resists uniformity. Raw layout, editorial tension, and DIY production values were treated as features, not limitations.
Outcome
The system holds across formats without becoming polished or corporate. Each piece reads as KZUM, independent, opinionated, grounded in the community.
Writers Circle Zine
KZUM Reverb Fest
Out of Range
OFR Stamp Card
