Role: Art Direction & Graphic Design
Context
Meridian’s clients are city officials evaluating firms over multi-year planning cycles. Anything that reads as promotional signals the wrong kind of firm. Credibility had to come before personality.
Strategy
The brand system prioritizes discipline over expression, grounded type, measured layout, no trend-dependent elements. Extended into research reports that communicate expertise.
Outcome
The identity scales from a business card to a complex planning document without losing coherence. No decorative reliance means it stays credible across Projects.
Industry Report
Business Card
Cover Letter
